Create a visual identity and develop a brand strategy for a new, bespoke wine shop that can translate to all touch points in their unique business model.
In late 2019, Andrew and Matt, childhood best friends and soon to be business partners, came to me to develop a brand strategy and visual identity for a wine shop they were opening in Minneapolis, Minnesota. As a Minnesota native and avid wine drinker myself, I knew there was not only a need for a good wine shop in Minneapolis but also loved their vision to give first-rate wine a laid back attitude.
SCOPE
Brand Strategy
Creative Direction
Collateral & March
Digital Marketing
Iconography & Illustration
Market & Competitive Research
Photo & Video Art Direction
Visual Identity
Pretentious wine for the unpretentious.
When describing their vision and business concept, Andrew and Matt constantly stressed how they wanted to make wine accessible and unpretentious, and it was crucial that the brand and visual identity represented that. I thought what better way to do that than through humor—what if we poke fun at the idea of “wine snob”? Let’s go so far over-the-top pretentious but make it crusty and imperfect.
