Introducing revolutionary haircare rooted in skincare science from Rodan + Fields.
Hair does not exist alone. It is born within the skin, and together they have a vital relationship, right down to its roots. Healthy hair needs a healthy scalp — to grow, to thrive, to live in beauty. It doesn’t need products that simply cover up problems. It needs care that goes beyond the surface for deeply transformative results. That inspired Rodan + Fields to create innovative regimens that deliver the right ingredients, in the right formulations, in the right order — just as they do for your skin. This is haircare that truly gets to the root cause of your hair concerns. Haircare that promotes a healthy scalp by infusing it with energy to support healthier, stronger hair, right from the start. And that changes everything.
After 30 years of offering life-changing skincare products, Rodan + Fields brought their derm-heritage to the scalp and launched Rodan + Fields Haircare. The launch campaign needed to convey the science behind the products and assert their brand as a leader of innovation in the skincare—including the scalp—space.
SCOPE
Campaign Concept & Development
Campaign Visual Identity
CGI Art Direction
Convention & Events
Creative Strategy & Direction
Digital Marketing
Iconography
Market & Competitive Research
Photography Art Direction
Presentations
Print
Social
Video Art Direction
Website UI/UX
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PHILOSOPHY:
Addressing the root cause with the right ingredients, in the right formulation, in the right order—just like Rodan + Fields skincare.
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METHOD OF ACTION:
The energy in your scalp is critical to the health of your hair.
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RODAN + FIELDS CONVENTION 2022
Where science meets people, Convention is a celebration of the people, science and products that make up Rodan + Fields.
In the Fall of 2022, announced the launch of Rodan + Fields to their Consultants at their annual Convention in Las Vegas. Convention is a place to celebrate together, learn about new business and tech advancements and discover dermatology-inspired products that transforms the lives of users and Consultants alike. Each year, we leverage our innovation and transformation, build upon it to generate excitement and create a digital and in-person experience that draws the Rodan + Fields community together with optimism, creativity and play.
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