Be a modern and contemporary brand as powerful as the science behind the products and as authentic as the people that build the Rodan + Fields community.
As part of their positioning work that was happening, Rodan + Fields underwent a rebrand. I led the development of the new identity and visual strategy as well as the brand book design and rollout plan.
The strategy was to assert Rodan + Fields’ innovation through stronger storytelling around dermatology and the Rodan + Fields Berkeley lab—a true account of the science, rigor and discipline behind every Rodan + Fields product. They will allow raw, behind the scenes access to their derm-designed innovation and global network of scientists that gives the consumer a reason to believe in the brand.
SCOPE
Brand Strategy
CGI Art Direction
Creative Direction
Digital Marketing
Iconography
Market & Competitive Research
Photo & Video Art Direction
Presentations
Print
Social
Visual Identity
PARTNERS
Co Collective
TAG
Anomaly
POSITIONING STATEMENT:
Rodan + Fields is the number one derm-designed solutions’ brand that’s powered by science and proven by people to deliver transformative results for all, for real.
We are for real—with real science, real people, and real results. From this rebrand, Rodan + Fields will celebrate their customers, Consultants and community in their whole selves and showcase their whole being. They will use storytelling—beyond what is visual—as a way of joining the worlds of skin/hair and lifestyle and bring it back to the essence of “real people”. No more stiffly-posed, awkwardly-smiling application shots. Get people out of the bathroom and into their lives, allow them to show their authentic and holistic self.
